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The biggest brand fails of 2015: Rape jokes, accidental porn tweets, Starbucks’ mocked ‘Race Together’ campaign and more

Retailers, corporations and brands made some embarrassing mistakes in 2015. Social media campaigns backfired, sales flopped and companies offensively wrapped serious topics — such as rape, mental illness and the Holocaust — into their marketing schemes.

Here are the biggest brand fails of the year:

Bud Light doesn’t know that no means no

The nation’s most popular beer became the “date rape beer” in April when it seemingly encouraged rape with a bottle label.

“The perfect beer for removing ‘No’ from your vocabulary from the night #upforwhatever,” the label read.

Bud Light eventually apologized for the gaffe.

“It’s clear the message missed the mark and we regret it,” Bud Light Vice President Alexander Lambrecht said in a statement. “We would never condone disrespectful or irresponsible behavior.”

Starbucks’ Race Together unites critics

At least we’re united in mockery.

Starbucks’ “Race Together” campaign — an attempt to turn stores into impromptu forums for racial dialogues and ultimately bring people together —became an Internet joke shortly after its March rollout.

The coffee giant asked its baristas to write “Race Together” on cups to spur spontaneous discussions with customers about race. But the concept drew so much ridicule online, Starbucks pulled the plan days later.

Source: http://www.nydailynews.com/news/national/biggest-brand-fails-2015-article-1.2462495

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